Sportbet and Metric Gaming tie Russia deal


Sports betting technology and services specialist Metric Gaming and Moscow-based Sportbet – which holds the first bookmaking license ever issued by Russia’s Federal Tax Service – have entered into an agreement to enhance Sportbet’s sportsbook offering with Metric’s  SuperLive Platform.

Metric will provide Sportbet all traditional pre-game sportsbook content in addition to Metric’s SuperLive and other innovative in-game betting opportunities, to be rolled out first in Sportbet’s retail shops, followed by online channels under Russia’s new internet gaming regulations.

metric-sportbetMetric chairman Peter Bertilsson said: “Sportbet is an important partner for Metric as we continue to expand into regulated markets.

“We are proud to have been recognised for the broad appeal of our platform technology, and look forward to bringing the latest in betting entertainment to a new jurisdiction with such a well-established name in Russian gaming.”

Alexander Astapov, Sportsbet‘s chief operations officer, said: “This is an exciting period for Sportbet.

“We are soon entering the online betting space thanks to Russia’s new regulations, and naturally wanted the best technology for this new venture.

“Metric was the right partner to ensure we provide our customers a first-class betting experience.“


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