Daily fantasy sports platform Oulala.com is aiming to crack Latin America by offering its platform to Argentinean football fans – and some of the nation’s top clubs.
Boca Juniors, River Plate, San Lorenzo de Almagro, Racing Club, Club Atlético Independiente and Rosario Central are some of the initial clubs being introduced to Oulala.
Oulala says it offers ‘the most realistic fantasy football experience’.
Despite the fact that daily fantasy sports has mostly been a US phenomenon, it has recently begun to take off in other continents as well and Malta-based OulalaGames Ltd is looking for a foothold in South America and Central America.
Oulala’s game allows users to form their fantasy line-ups for every game day, join or create leagues and then compete against their friends or other users to win real money.
The company, founded in 2013, will target prime regional markets for DFS such as Brazil, Argentina, Colombia and Mexico, all of which are known for their avid football fans.
Its primary focus will be Argentina.
Argentine entrepreneur Sebastian Pino has been recruited to help with the drive.
He said: “Fantasy sports are unregulated in Argentina, and the country has a huge fantasy sports fan base for football.
“An estimated 90 per cent of Argentines consider themselves fans of a football club, making it a hotspot for DFS.”
“We calculate there being around 2 million people in Argentina who have already played fantasy sports games.”
Oulala’s chief executive Valery Bollier said: “LATAM markets are incredibly competitive, with very few operators, so I think that our interactive platform with live in-play features is a perfect alternative for Daily Fantasy Football fans.
“Let’s not forget those who are accustomed to sports betting and are simply looking for a different product that allows them to really put their skills to the test.
“We are happy to have partnered with Sebastian who has vast experience with LATAM markets.
“I’m sure he will be instrumental in growing our network.”
Top major clubs are scheduled to be presented with Oulala’s White Label Affiliation Partnership, similar to the one that Oulala has with Leicester City, the current English Premier League champions.