Gaming marketing optimisation specialist Beehive is to supply its customer relationship management (CRM) tools to Ladbrokes for implementation in their shops.
The agreement, which is the supplier’s first in the UK retail market, follows the successful delivery of similar solutions to Ladbrokes in their online channels over the last 12 months.
It now arms the operator with the supplier’s sophisticated CRM engine, which dynamically segments customers using the operator’s loyalty card, The Grid, by behavioural attributes.
Adi Dagan, founder and chief executive of Beehive, said he was delighted to have extended their partnership with one of the industry’s leading brands in order to make its UK retail debut.
He said: “In such a competitive industry in which the battle to acquire and retain customers is so fierce I’m confident that our platform will give Ladbrokes an edge over its rivals.
“It’s a real feather in our caps that they have chosen Beehive to boost their CRM capabilities, and I’m sure our proven technology will provide them with a quick and quantifiable return on investment.”
Beehive’s unique Labs platform is a powerful tool that helps operators and fellow suppliers analyse, optimise and monetise customers.
Its unique intuitive marketing tools are proven to boost conversion and retention rates across online, mobile, and retail channels.