FC Barcelona have announced Betfair will be a global partner of the club for the next three seasons.
The deal will see the club work with Betfair on areas such as image association rights, visibility of branding on the Camp Nou LED system, and a variety of digital benefits.
Betfair shall also have access to the players to create promotional material and develop marketing campaigns.
FC Barcelona’s vice-president of marketing and communication Manel Arroyo said: “FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a leading company in terms of seriousness in the field of sports betting.
“We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences”.
Betfair director general Paul Gambrill said: “We are delighted to have signed a long-term partnership with Barcelona.
“Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.
“We very much look forward to working with the club to offer the incredible fans unique promotions, content and experiences”.