West Midlands software house CORE Gaming has announced a link-up with Ladbrokes to provide new casino games.
A multi-release agreement between the two companies begins this week when CORE Gaming’s HTML5 game Reel Force 5 goes live on the Ladbrokes Games site.
Ladbrokes, which has more than 800,000 active customers, said that the deal with CORE Gaming will help put it at the forefront of multi-channel developments.
CORE Gaming is based in Solihull and was launched in 2011.
Richard Poole, head of product and commercial at Ladbrokes Digital, said: “Ladbrokes is delighted to sign an agreement with CORE Gaming and deliver Reel Force 5.
“This deal will further strengthen our position online and fits in with our strategy to work with best-of-breed suppliers.
“CORE Gaming come with a fantastic pedigree in HTML5 development and our deal with CORE Gaming puts us in a great position in the market for new game delivery.
“Ladbrokes have some exciting games lined up for 2016 and we look forward to growing our relationship with a company that has such an exciting future as CORE Gaming.”
Reel Force 5, a superhero-themed, 25-line slot, has the great playability, fun and bonuses that players have come to expect from CORE Gaming titles.
Justin Chamberlain, chief executive of CORE Gaming, said: “This is a fantastic development for us and, we believe, for Ladbrokes.
“We are delighted to be providing them with our market-leading games, and are confident that our content can give their impressive digital growth an extra boost.
“We can promise Ladbrokes and their customers some fabulous games and innovative new releases heading into 2016.”
About CORE Gaming
CORE Gaming is a world leader in the development of HTML5 gambling content. It has created more than 150 games since launching in 2011 for the online gaming industry’s leading operators and is leading the way in HTML5 technology, recently deploying a single code base strategy for both mobile and desktop.